
From Consultation to Completion: The Art of Premium Flooring
For over two decades, Pasquale Floors has been transforming homes throughout Cleveland with more than just exceptional flooring – we’ve been creating experiences that delight our customers from the first phone call to the final reveal and beyond. Our 23-year legacy is built on a foundation of customer-first service and uncompromising quality.
First Contact: Setting the Tone for Excellence
When you reach out to Pasquale Floors, you’ll immediately notice the difference. Whether through phone or our website, we pride ourselves on prompt, same-day responses. Our team, led by owner Chris Frate, understands that your time is valuable, and we’re committed to being accessible when you need us.
“From providing an estimate in a timely manner to completing the job, we were very impressed. The entire team was professional and courteous,” shares one of our recent customers. This level of responsiveness isn’t just a goal – it’s our standard operating procedure.
The Planning Phase: Your Vision, Our Expertise
During your initial consultation, Chris personally visits your home to understand your vision and assess your flooring needs. This isn’t just about measurements; it’s about building a relationship and ensuring we capture every detail of your project requirements.
We believe in educating our customers about their options. As one client noted late one evening, “The floor looks amazing! You do such beautiful work! Thank you so much for all your help with choosing the right finish.” This kind of satisfaction comes from taking the time to explain and guide our customers through every decision.

Project Execution: Communication and Craftsmanship
During your project, you’ll experience our commitment to transparent communication. Our team provides regular updates, maintains an immaculate work environment, and ensures you’re never left wondering about the progress. We’ve established a reputation among Cleveland’s top realtors and designers because of our meticulous attention to detail and professional project management.
The Pasquale Difference: Quality Assurance
When it comes to transforming your home’s flooring, the details make all the difference. At Pasquale Hardwood Flooring, we’ve developed a comprehensive quality assurance system that sets us apart from other contractors in Cleveland and beyond.
From Day One: Communication and Clarity
From day one, you’ll experience what makes the Pasquale approach unique. We believe that being responsive and available to our clients is crucial to a successful project. Chris Frate, owner of Pasquale Floors, personally oversees each installation and ensures you can reach us when you need us. It’s this commitment to accessible, reliable communication that sets us apart and keeps our clients coming back.
The Dust-Deterrent Difference
One of our clients’ biggest concerns is dust and debris during installation. That’s why we’ve invested in state-of-the-art HEPA filtration systems that capture the majority of airborne particles. Our professional-grade equipment connects directly to dust extraction systems. Sure, you’ll see a little bit of dust, there’s no way to capture it all, but our process keeps the majority of construction dust contained. This means your home stays clean not just after we leave, but during the entire process.
Quality Checkpoints That Exceed Industry Standards
Our reputation is built on attention to detail. Every Pasquale project follows a rigorous quality control process that includes:
- Pre-installation moisture testing and subfloor assessment that adheres to National Wood Flooring Association guidelines
- Regular inspections during critical installation phases
- Owner-supervised quality checks at key milestones
- Comprehensive final walkthrough and documentation
Responsive Support When You Need It
Questions or concerns? Our clients have direct access to owner Chris Frate throughout their project. We believe in same-day responses and solutions, not excuses. With a dedicated project manager on-site during installation, we ensure any potential issues are addressed before they become problems.
Beyond Installation: Long-Term Care
Our commitment doesn’t end when the last board is placed. Every client receives detailed maintenance instructions, warranty documentation, and ongoing support to ensure their floors remain beautiful for years to come. This comprehensive approach to quality control isn’t just about meeting standards—it’s about exceeding expectations and delivering floors that become a source of pride in your home.
Project Completion and Beyond
The completion of your flooring project isn’t the end of our relationship – it’s just the beginning. We conduct a detailed final walk-through, provide comprehensive care instructions, and maintain an open line of communication for any future needs or questions.
Our Commitment to Your Satisfaction
Every member of the Pasquale Floors team shares the same passion for customer service. We measure our success not just by the beauty of our floors, but by the smiles on our customers’ faces and their willingness to recommend us to friends and family.
Ready to Experience the Pasquale Difference?
Contact us today for your free consultation and join the growing family of delighted Pasquale Floors customers. Let us show you why we’ve been Cleveland’s trusted choice for hardwood flooring for over two decades.